How website performance speed affects sales

Posted on Aug 12, 2016 | by Turbonize


Slow websites are terribly annoying. It would seem that this problem was to remain in the age of analog modems, but it is not, and now we regularly spend nerves, waiting for the next page to load. If you look at this issue from the site owners point of view, it becomes even more acute.

According to a research of the Akamai:

  • 47% of users expect a web page to load in 2 seconds;
  • 40% of visitors may leave the site, which is loaded more than 3 seconds;
  • 52% claim that the fast-loading effect on their loyalty;
  • 3 seconds of waiting reduce customer loyalty by about 16%

Variance from average site speed: 

Variance from average site speed

Your website could be well designed, with useful interface, but the appearance and the functionality doesn't make any sense if it is slow. Users today are increasingly impatient, and the level of anticipation will grow with the increase in the proportion of mobile devices. 

It is worth noting that since January 2010, Google began officially to consider the load speed when ranking search results. Slower sites less than their rapid counterparts. So a slow site can be a real barrier for your business.